Rogers Park's newest rental property, the Morgan at Loyola Station,is now open and leasing, and I took a tour last night. The building is located just south of the Loyola el station, at 1209 W. Arthur, Sheridan & Arthur.
It's an attractive and appropriate building of moderate height- 8 stories, sheathed in red brick, with large balconies for all units, and large, attractive windows. This is a full-amenity building, with a glossy lobby, a parking garage across the street, recreational facilities, a 2nd-story roof deck in back with a fire pit and a fountain, and washers and driers in all units.
The rooms are relatively large, and the extremely large windows make these apartments seem larger. The balconies are large enough to put a sofa on, as was demonstrated by the rattan sofa and chairs on the balcony of one of the display units. A great feature of this building is that the back apartments have a reasonably attractive view as well as the front, because they overlook the roof deck.
Interestingly, I was quoted rents of approximately $1100-1200 for a convertible one-bedroom, to $1800-1900 for a 2-bed 2-bath, and the large one bed I was shown was offered at $1271 plus $75 for the heat and air conditioning. These were lower rents than I remember hearing, and sure enough,when I got the promotional brochure home, the rents quoted therein were substantially higher, ranging from $1337 for the smallest units to over $2700 for the largest. Perhaps the realization that the Edgewater-Rogers Park area will not support these kinds of rents is sinking in, or they are trying to get the building rented quickly as possible.
The building is a fine addition to the neighborhood and improves the appearance and tone of this part of Sheridan Road substantially. The street feels cozier and livelier thanks to the addition of another "streetwall". Let's hope this building succeeds and that more attractive multiuse buildings like it go up close to this corner. The Devon/Sheridan area has so much going for it- proximity to a variety of retail, to transit, and to the lake, and looks to be developing into a really lively and interesting neighborhood.